‘The Lady Noire Affair’ Stills
I created a new album in the gallery for all the new stills from the Lady Dior short film. I will replace them with better quality versions whenever I find them. There’s also a (tagged) picture of Marion Cotillard attending an exclusive screening of the short film at the end of April.
07 Lady Dior > The Lady Noire Affair – Behind the Scenes
01 ‘Lady Dior – The Lady Noire Affair’ – Exclusive screening
Preview “Lady Dior Thriller”
More information about the 7-minute film in support of the Lady Dior handbag: it will debut May 20 and will actually be a thriller starring Marion Cotillard. It will bring to life the famous ad campaign shot by the iconic Peter Lindbergh. So exciting!
Watch a 8-second preview below by clicking “What is she looking at?”:
Another project with Guillaume Canet?
Thanks Kit for directing me to an article at WWD.com which talks about Marion arriving for a fitting ahead of the upcoming Costume Institute ball. Read the article in the press archive. There are two things we learn:
1) There’s a new 7-minute film in support of the Lady Dior handbag that will debut on the Internet next month
2) Up next for Marion after Inception “a French film by her boyfriend – and “Lancaster” co-star – Guillaume Canet”
about aviator look in Le dernier vol:
I love that look: the helmet, the goggles, the jacket, everything. It’s very masculine. You feel confident
Updates about the Lady Dior campaign
I’m sure you’re all as impatient as me to see the second batch of promotion for Lady Dior (there will be four).
In May, the house will shoot a second batch of ads for the Lady Dior handbag featuring Oscar-winning actress Marion Cotillard, depicted in the first episode clutching the lace-like metallic grid of the Eiffel Tower, the purse slung on her arm etched with a similar pattern. (Also coming out soon on Dior’s website is a mini-movie with Cotillard devoted to the making of the campaign.)
“Dior is not an apparel vendor; it’s not a bag vendor or a shoe vendor. This is why it’s so close to the movie industry,” Toledano said. “These actresses are showing the dream through Dior…this dimension of dream, glamour, and elegance.”
Having famous women wearing Dior, from royals and political figures to celebrities, is not meant to achieve a short-term impact, but to feed the brand’s momentum and “add more substance to the story of the brand. It’s a long-term process.”
• source
So I guess we’ll only have to wait roughly two more months until we’re treated to new ads and a new making of video!
Louis Vuitton event & HQ Lady Dior ad
I updated the gallery with some pictures from an Louis Vuitton event which took place on December 3, 2008 at the Park Hyatt in Paris, France. Many thanks Mariana for sending them in!
I also added a HQ scan of the Lady Dior ad, scanned by Sandra.
07 Louis Vuitton Suitcase ‘John Nollet’ – Promotional Launch
01 Lady Dior – Print Ads
Lady Dior – Making Of & Interview
I’ve made screencaptures of the Making Of & Marion Cotillard interview to be found on LadyDior.com. There are some exceptionally breathtaking shots of Marion to be admired in the videos. The interview can be watched with English subtitles as well.
p.s. The Making Of actually should also help silence the rumour that Marion wasn’t actually on the Eiffel Tower when photographed for the campaign. She clearly was.