L’association pour la promotion de la presse magazine (APPM) has lanced an award to reward the French’s favourite magazine ad campaign each month. The first award, for the month of September 2009, was handed out to Dior featuring Marion Cotillard based on the campaign getting 62 % of the votes. Words attributed to the ad were sensibility, refinement, charm, chic/style, class, delicacy, elegance, femininity, glamour. Moreover, the ad makes 52% of France’s citizens want to “experience the Dior label”. (Source)

Thanks to Poeiti and Amélie I’ve replaced the pictures in the behind the scenes album of the Paris Lady Dior Print Ad photoshoot with untagged ones – and added many gorgeous previously unseen pictures. Enjoy!

030 Lady Dior > Paris – Lady Noire > Print Ads – Behind the Scenes

A brand new Lady Dior Ad! On the last page of the September issue of Vogue Paris I found this ad with a very glamourous Marion Cotillard as Lady Red in New York. I added a HQ scan to the gallery.

So far, I spotted New York Lady Dior ads (the first version) in the UK September issues of Elle and Harper’s Bazaar.

I organized the pictures of Marion as the face of Lady Dior in a way that they are hopefully easier to find. Additionally, I replaced all the previous Behind the scenes pictures from The Lady Noire Affair video with HQ ones plus added many new ones!

Also the first behind the scenes pictures for the New York campaign – starring Marion as Lady Rouge – have surfaced! Enjoy!

030 Lady Dior > Paris – Lady Noire > The Lady Noire Affair – Behind the Scenes
002 Oasis (United Arab Emirates) – July 26, The National Supplement
008 Lady Dior > New York – Lady Rouge > Print Ads – Behind the Scenes
008 Lady Dior > New York – Lady Rouge > Screenshots Website

Exciting news! Dior has posted the very first picture from the second part of the Lady Dior story, which takes place in New York. The pictures for the Print Ads are shot by renowned photographer Annie Leibovitz. Remember, for Paris it was Peter Lindbergh. Ultimately the print campaign will again be followed by a short video starring Marion Cotillard, this time entitled The Lady Red Affair.

I’ve added the new clips for the Olivier Dahan directed short film ‘The Lady Noire Affair‘ as well as the previous clips for the Peter Lindbergh photographed Paris campaign – all for Lady Dior – to the video archive. Some new Lady Noire stills also made their way into the gallery as well as the screencaptures of course. Enjoy!

Gallery
005 The Lady Noire Affair – Behind the Scenes
060 The Lady Noire Affair – Screencaptures
060 The Lady Noire Affair – Making Of

Video
004 Tags: Lady Dior

Tomorrow the Olivier Dahan directed Lady Dior short film will premiere on LadyDior.com. If you can’t wait till then and want to see it in lower quality already watch below:

According to various reports as well as the official festival website Marion Cotillard arrived at the Cannes Film Festival today. She was spotted wearing a pink dress. Hopefully, we’ll also get pictures soon.

Marion Cotillard is on the list of invitees for the next broadcast of ‘Le grand journal’ on Canal+, Monday, May 18, at 7.05 pm.

Not only will the Lady Dior short film The Lady Noire Affair be unveiled during an intimate diner at the Hotel du Cap-Eden-Roc next week, also all of her upcoming movies – Public Enemies, Nine and Le dernier vol – are being promoted during the festival’s film market. This part of the festival is not open to the public but ScreenDaily reported that a promo reel for Le dernier vol will be shown. Lets hope that means we’ll get to see a trailer soon!

Additionally, word is out that the next stop on Lady Dior’s journey will be New York. Not sure when exactly the first print ads will show up but the short movie for that city will be called The Lady Rouge Affair and will be released at the end of this year. To see the short movies for the remaining 2 – yet unnamed – cities we’ll have to wait till 2010.

I created a new album in the gallery for all the new stills from the Lady Dior short film. I will replace them with better quality versions whenever I find them. There’s also a (tagged) picture of Marion Cotillard attending an exclusive screening of the short film at the end of April.

07 Lady Dior > The Lady Noire Affair – Behind the Scenes
01 ‘Lady Dior – The Lady Noire Affair’ – Exclusive screening

French weekly magazine Paris Match (issue May 7-13) dedicated 6 pages to Marion Cotillard’s part in the Lady Dior campaign, especially in the upcoming (May 20) short film “The Lady Noire Affair. Read the article in the press archive and enjoy the HQ scans in the gallery.

I will try to get a translation of the interview up as soon as possible. As always, thank you for your patience!

Kindly do not redistribute these scans at another Marion Cotillard fan site as they were obtained/donated exclusively for ‘Magnifique Marion Cotillard’. Thank you.

• Interview: Marion Cotillard, la môme Dior
• Scans: Paris Match (France) – May 7-13