Be sure to visit LadyDior.com for yet another clip ahead of the May 15 release of the full David Lynch-directed Lady Blue short film.

It features the full footage of Marion Cotillard reciting the poem ‘It holds the love‘ as well as some blurry preview scenes and the full credits. And are those the red curtains (around 4 minutes into the video) Marion referred to in the Another interview (quoted here)?

As always some good quality screencaptures can be found in the gallery:

111 Shanghai – Lady Blue > Lady Blue – The Poem

Why Shanghai and why the Pearl Tower?
John Galliano: In each city we chose an iconic location that not only was very symbolic of the city, but also mirrored the Dior canage technique that defines the Lady Dior bag itself. In the David Lynch film Marion is reciting a poem that he wrote, and was inspired by the Pearl Tower itself – the words and building fuse in the picture he paints on screen. Shanghai is such a vibrant and inspiring city – plus it’s where we will be staging our Cruise 2010 collection. I wanted to pick cities that had a link with Dior, as well as a link with style… Dior is global what better way than these collaborations to show it!

I added a second brief clip which serves as a preview and making of for the forthcoming David Lynch-directed Lady Dior short movie. Also replaced the previous screencaptures with bigger ones.

055 Shanghai – Lady Blue > Lady Blue Affair – The Sequences

LadyDior.com added a new clip: it’s a mixture of preview and behind the scenes footage of the upcoming Lady Dior short movie directed by David Lynch and set in Shanghai. Click away to see Marion dancing!

041 Shanghai – Lady Bleue > Lady Bleue Affair – The Sequences

Added a HQ scan of Marion’s new ad as Lady Dior in Shanghai.

edit April 22: Also added a HQ scan of the one-page version.

So far, I haven’t seen a proper teaser for the upcoming short film – could the new Making Of have been said Teaser? Staying tuned!

LadyDior.com added a lovely behind the scenes video to their website. We get a glimpse of what the Steven Klein photoshoot in Shanghai was like. Marion Cotillard stars as Lady Blue in the 3rd chapter of the Lady Dior campaign.

edit April 30: Replaced the caps with bigger ones

Gallery: 055 Lady Dior > Shanghai – Lady Bleue > Print Ads – Making Of
Video: 001 DVD Extras & Featurettes – Lady Dior

As we learned last December the 3rd chapter of the Lady Dior story is set in Shanghai and features a short film directed by none other than David Lynch. Last week more details as well as preview pictures appeared online. The Print Ads – shot by Steven Klein featuring Marion Cotillard as Lady Blue against the skyline of Shanghai and its Oriental Pearl Tower – premiered last week in Air France Madame and should appear in various fashion magazines this month (e.g. May issues of UK Elle and Harper’s Bazaar).

More details about the short film: Teasers will appear online April 20 and the full 12-minute (!) short film will debut on Lady Dior May 15, the same day John Galliano is set to unveil Dior’s cruise collection in Shanghai. What is happening in it?

In the David Lynch film, Marion is reciting a poem that he wrote, and was inspired by the Pearl Tower itself. The words and building fuse in the picture he paints on-screen. Shanghai is such a vibrant and inspiring city.
- John Galliano

He [David Lynch] asked me to dance in front of these red curtains with all this smoke and music… I can’t even put it into words yet!
- Marion Cotillard

Source: WWD & Another Magazine

P.S. According to PurePeople the 4th and last chapter will be set in Moscow.

I added screencaptures and the clip of the full-length music video for the Franz Ferdinand song The Eyes of Mars which was used for the New York Dior campaign. Marion looks great as a rock star!

Apparently, the music video & the song were “only” a back up option since Marion’s busy schedule made it impossible to film a proper short film continuing the story that was introduced by the Olivier Dahan directed ‘Lady Noire Affair‘. The planned ‘Lady Rouge Affaire‘ short film would have been released at the end of 2009. Getting this gorgeous music video at the beginning of March 2010 instead wasn’t a bad alternative at all, I say!

Gallery: 148 New York – Lady Rouge > Lady Rouge – Screencaptures
Video: 001 Music Videos > Lady Dior – The Eyes of Mars

Check out the official Lady Dior Website for a preview of the Lady Rouge music video to the song ‘The Eyes Of Mars‘ performed by Marion Cotillard and Franz Ferdinand. The stylish music video was directed by Madonna’s favourite director Jonas Akerlund. Until March 5, 2010 – the day the music video will be online – enjoy some behind the scenes stills.

I also added HQ Print Campaign pictures and the cover of the Song. For the new Dior Autumn/Winter 2009 collection, Marion Cotillard is photographed by the emblematic Annie Leibovitz. An encounter between two women in the world’s most theatrical city, New York. Under the sign of the colour red, the brand’s mythical shade. Driven by passion and mystery, Lady Red reveals her many faces

Scene 1:
The Mirror symbolic
For a woman with a double life,
Daring by day, femme fatale by night.

Scene 2:
The Brooklyn Bridge as backdrop,
Its architecture and complex structur reminiscent of the famous “cannage” motif
Lady Rouge’s silhouette stands out agains the New York skyline.

Scene 3:
A femme fatale,
On the brink of taking her place in the spotlights,
Lady Red relaxes before taking the stage.

003 New York – Lady Rouge > Print Ads
001 New York – Lady Rouge > Lady Rouge
006 New York – Lady Rouge > Lady Rouge – Behind the Scenes

Finally the new song written by Franz Ferdinand and performed by Marion Cotillard has been put up at LadyDior.com. It’s called ‘The Eyes of Mars‘ and Marion’s voice is stunning! You can also listen to it on our page with audio clips of Marion’s Songs.

It seems that there will be more to the 2nd chapter – how long do we have to wait for the video clip? – so stay tuned!

Meanwhile, the website reveals that Chapter 3, which plays in Shanghai and will feature a short film directed by David Lynch, will be called Lady Bleue (Lady Blue).

The new short film for Lady Dior will premiere online next week on January 14:

Meanwhile, Dior ambassador Marion Cotillard, who has been winning plaudits for her singing and acting chops in “Nine,” tests out her pipes for the French house in a music video making its debut on the Internet Jan. 14. Scottish rockers Franz Ferdinand wrote the music and lyrics for “Lady Rouge,” the latest installment in an online saga built around the iconic Lady Dior handbag. This musical episode, set in New York City, has Cotillard portraying a working woman who transforms into a torch singer at night, appearing from behind a velvet curtain to belt one out. Cotillard featured earlier on ladydior.com in the short thriller “The Lady Noire Affair,” directed by Olivier Dahan, with a forthcoming installment by filmmaker David Lynch that was shot recently in Shanghai.
• source: WWD.com via Stephanie, thank you!

So exciting! Remember how Dior specifically pointed out the music score on the table which can be seen on the first New York ad on Twitter.