You may have been as curious as I to listen to the new cover version of Midnight Oil’s Beds are burning – recorded by stars such as Marion Cotillard, Guillaume Canet, Mélanie Laurent and Vincent Pérez – which was supposed to be available for download this past Thursday.

The song is actually part of a campaign launched yesterday by former secretary general of the United Nations Kofi Annan and Live Aid founder Bob Geldof.

The “tck tck tck” campaign, pronounced tick, tick, tick to symbolise time running out, was created by Havas Worldwide and will break online today and appear on TV and press in the coming days.

The campaign has been backed by the Advertising Community Together initiative and Havas Worldwide’s global chief executive, David Jones, is calling on all advertisers to feature the tck tck tck logo on all ad campaigns globally between July and December.

The ad aims to urge people from around the world to become “climate allies” and apply pressure on world leaders to reach a just and binding deal at the UN Climate Change conference in Copenhagen in December 2009.

Additional components of the campaign will include the release of merchandise dog-tags and a cover version featuring several actors and singers of the song Beds are Burning by Australian rock band Midnight Oil, which will be available to download free from September.
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So we’ll have to be patient a little while longer – but this campaign sounds interesting and hopefully it’ll achieve its aim.

I’ve added HQ pictures of Marion Cotillard signing a bottle for charity in the Moët Lounge, probably before or after the ‘Nine‘ promotional event which took place on May 18 – as well as 2 pictures of her in front of her hotel with a friend on May 19.

Further reinforcing its century-long love affair with the international film industry, Moët & Chandon the champagne of cinema, today opens its “Moët Lounge Cannes 2009”, an exclusive VIP hotspot at the private beach venue, Bâoli Beach, in celebration of the 62nd annual Cannes Film Festival.

With prime positioning on the iconic Croisette, “Moët Lounge Cannes 2009” is an invitationonly prestige venue that will host an array of film soirées, cinema-inspired art exhibitions and celebrations from 14-24 May. During the festival, Moët will invite A-list celebrities and filmmakers to autograph 15-liter Nebuchadnezzar bottles for charity, a now legendary cinema tradition that the House began decades ago at iconic film festivals and awards around the globe.

002 62nd Annual Cannes Film Festival – Moët Lounge
002 62nd Annual Cannes Film Festival – Out & About

AFP reports that Marion Cotillard, Guillaume Canet, Mélanie Laurent et Vincent Pérez among other stars will be recording a song during the Cannes Film Festival for the “Global Humanitarian Forum” – a foundation presided over by Kofi Annan. The song should help sensitize the public as well as politicians for the protection of our planet. Other celebrities who’ll be lending their voice to the song include Bill Clinton, Clint Eastwood and tennis champion Yannick Noah.

The song will be a new version of “Beds Are Burning” by Midnight Oil (listen to the original). The band has written new lyrics especially for this occasion. The song will be available as of June 25th to download for free. A representative of the band’s music label “The Hours”, Alexandre Sap, want this to become the most downloaded song in the world.