Preview “Lady Dior Thriller”
More information about the 7-minute film in support of the Lady Dior handbag: it will debut May 20 and will actually be a thriller starring Marion Cotillard. It will bring to life the famous ad campaign shot by the iconic Peter Lindbergh. So exciting!
Watch a 8-second preview below by clicking “What is she looking at?”:
Another project with Guillaume Canet?
Thanks Kit for directing me to an article at WWD.com which talks about Marion arriving for a fitting ahead of the upcoming Costume Institute ball. Read the article in the press archive. There are two things we learn:
1) There’s a new 7-minute film in support of the Lady Dior handbag that will debut on the Internet next month
2) Up next for Marion after Inception “a French film by her boyfriend – and “Lancaster” co-star – Guillaume Canet”
about aviator look in Le dernier vol:
I love that look: the helmet, the goggles, the jacket, everything. It’s very masculine. You feel confident
Updates about the Lady Dior campaign
I’m sure you’re all as impatient as me to see the second batch of promotion for Lady Dior (there will be four).
In May, the house will shoot a second batch of ads for the Lady Dior handbag featuring Oscar-winning actress Marion Cotillard, depicted in the first episode clutching the lace-like metallic grid of the Eiffel Tower, the purse slung on her arm etched with a similar pattern. (Also coming out soon on Dior’s website is a mini-movie with Cotillard devoted to the making of the campaign.)
“Dior is not an apparel vendor; it’s not a bag vendor or a shoe vendor. This is why it’s so close to the movie industry,” Toledano said. “These actresses are showing the dream through Dior…this dimension of dream, glamour, and elegance.”
Having famous women wearing Dior, from royals and political figures to celebrities, is not meant to achieve a short-term impact, but to feed the brand’s momentum and “add more substance to the story of the brand. It’s a long-term process.”
So I guess we’ll only have to wait roughly two more months until we’re treated to new ads and a new making of video!
Lady Dior – Making Of & Interview
I’ve made screencaptures of the Making Of & Marion Cotillard interview to be found on LadyDior.com. There are some exceptionally breathtaking shots of Marion to be admired in the videos. The interview can be watched with English subtitles as well.
p.s. The Making Of actually should also help silence the rumour that Marion wasn’t actually on the Eiffel Tower when photographed for the campaign. She clearly was.
First peek at Lady Dior campaign
Via WWD.com comes the first image of Marion Cotillard in the recently announced Lady Dior bag campaign. I really like it:
Marion Cotillard, who won an Oscar for her portrayal of French songbird Edith Piaf in “La Vie en Rose,” was taken high above Paris for her latest role: as the face of a “cinematic” new campaign for the Lady Dior handbag. Perched on top of the Eiffel Tower, its intricate metalwork echoing the canework pattern on the iconic tote, Cotillard posed for photographer Peter Lindbergh wearing an enigmatic expression — and a sexy black number by John Galliano from the spring collection. The spots are slated to break at month’s end in France and the U.K. and are the first in a four-part series, with Paris being only the first city and chapter. Further details about her next adventure, and what precious cargo she’s carrying, are to be revealed on a forthcoming Web site: LadyDior.com, which is set to go live in mid-November. The campaign will run twice a year.