Updates about the Lady Dior campaign
I’m sure you’re all as impatient as me to see the second batch of promotion for Lady Dior (there will be four).
In May, the house will shoot a second batch of ads for the Lady Dior handbag featuring Oscar-winning actress Marion Cotillard, depicted in the first episode clutching the lace-like metallic grid of the Eiffel Tower, the purse slung on her arm etched with a similar pattern. (Also coming out soon on Dior’s website is a mini-movie with Cotillard devoted to the making of the campaign.)
“Dior is not an apparel vendor; it’s not a bag vendor or a shoe vendor. This is why it’s so close to the movie industry,” Toledano said. “These actresses are showing the dream through Dior…this dimension of dream, glamour, and elegance.”
Having famous women wearing Dior, from royals and political figures to celebrities, is not meant to achieve a short-term impact, but to feed the brand’s momentum and “add more substance to the story of the brand. It’s a long-term process.”
So I guess we’ll only have to wait roughly two more months until we’re treated to new ads and a new making of video!
Lady Dior – Making Of & Interview
I’ve made screencaptures of the Making Of & Marion Cotillard interview to be found on LadyDior.com. There are some exceptionally breathtaking shots of Marion to be admired in the videos. The interview can be watched with English subtitles as well.
p.s. The Making Of actually should also help silence the rumour that Marion wasn’t actually on the Eiffel Tower when photographed for the campaign. She clearly was.
First peek at Lady Dior campaign
Via WWD.com comes the first image of Marion Cotillard in the recently announced Lady Dior bag campaign. I really like it:
Marion Cotillard, who won an Oscar for her portrayal of French songbird Edith Piaf in “La Vie en Rose,” was taken high above Paris for her latest role: as the face of a “cinematic” new campaign for the Lady Dior handbag. Perched on top of the Eiffel Tower, its intricate metalwork echoing the canework pattern on the iconic tote, Cotillard posed for photographer Peter Lindbergh wearing an enigmatic expression — and a sexy black number by John Galliano from the spring collection. The spots are slated to break at month’s end in France and the U.K. and are the first in a four-part series, with Paris being only the first city and chapter. Further details about her next adventure, and what precious cargo she’s carrying, are to be revealed on a forthcoming Web site: LadyDior.com, which is set to go live in mid-November. The campaign will run twice a year.
New face of Lady Dior bag
GlamourParis reports that Marion Cotillard has been signed as the new face of the famous Lady Dior bag. The campaign will be shot by talented photographer Peter Lindbergh. Remember, he’s a friend of Marion’s and brought us the pictures in the Italian Vogue as well as the Chopard promotion pictures that appeared e.g. in Elle Oriental.
Here’s an English news post from WWD.com:
Leave it to Christian Dior to add an Oscar-winning actress to its stable of famous faces. Rumor has it Marion Cotillard, star of “La Vie en Rose,” has been tapped as the new face of the perennially popular Lady Dior bag, which was introduced in 1995 and famously carried by the late Diana, Princess of Wales. Look out for the first campaign image featuring Cotillard later this year. Among other famous women who have carried the Lady Dior in advertising are Monica Bellucci, Diane Kruger and Carla Bruni, now the First Lady of France.
More info on ‘The Strong Ones’
Remember back in February when we linked to an article about Hawksley Workman that mentioned him having “spent some time in Los Angeles working and writing songs with Golden Globe winning actress Marion Cotillard”? Well, these new songs for Cartier LOVE (Hawksley also recorded an original song) could really be the result. I found this on HawksleyWorkman.com:
While you’re there, make sure you also check out Oscar winner Marion Cotillard’s Hawksley-produced effort “The Strong Ones”.
Also, could it be that it’s him who’s providing the background vocals on Marion’s track?
To find out what exactly those LOVE bracelets are that all of these songs are advertising check out this article at Paste Magazine. And if you have trouble downloading the song from the Cartier website go here.
How far would you go for love?
Wow wow wow! This is all I can say! Marion Cotillard has recorded an exclusive song for Cartier LOVE. The new worldwide campaign is launched today and Marion’s amazing track called ‘The Strong Ones’ is available for download on the official website: Love.Cartier.Com. Be sure to visit the site, go to the section Music and to click Marion’s picture, where you’ll find a link to listen to and/or download the song. And if you’re lucky you’ll be hearing Marion’s enchanting voice upon first visiting the site.
Information about the campaign: Parts of the proceeds from the LOVE project go to different charity organizations around the world that Cartier are involved with. Watch a preview of the campaign on YouTube (no Marion there, unfortunately).