After launching their online magazine earlier this year, Dior are now launching a print magazine – and Marion Cotillard is on the cover of its first issue. WWD reports it but since I can’t access it here a few quotes courtesy of Fashion Copious:
Dior chief executive officer Sidney Toledano said such communication efforts nourish the brand, feed its narrative and help articulate “the values of Dior, which are different from our competitors.…It’s important today to differentiate ourselves.”
“It’s another way to communicate luxury,” said Toledano, flipping through the heavy, velvety pages and stressing, “This is not a catalogue. It’s fresh and modern. It’s how we see ourselves; our own maison. I think it translates perfectly the mood of the company right now.”
Vogue Germany reports that it will be published twice a year (September and March) in 9 different languages (among them English, French, Chinese and German).