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14
Oct 2009
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L’association pour la promotion de la presse magazine (APPM) has lanced an award to reward the French’s favourite magazine ad campaign each month. The first award, for the month of September 2009, was handed out to Dior featuring Marion Cotillard based on the campaign getting 62 % of the votes. Words attributed to the ad were sensibility, refinement, charm, chic/style, class, delicacy, elegance, femininity, glamour. Moreover, the ad makes 52% of France’s citizens want to “experience the Dior label”. (Source)

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