You may have been as curious as I to listen to the new cover version of Midnight Oil’s Beds are burning – recorded by stars such as Marion Cotillard, Guillaume Canet, Mélanie Laurent and Vincent Pérez – which was supposed to be available for download this past Thursday.
The song is actually part of a campaign launched yesterday by former secretary general of the United Nations Kofi Annan and Live Aid founder Bob Geldof.
The “tck tck tck” campaign, pronounced tick, tick, tick to symbolise time running out, was created by Havas Worldwide and will break online today and appear on TV and press in the coming days.
The campaign has been backed by the Advertising Community Together initiative and Havas Worldwide’s global chief executive, David Jones, is calling on all advertisers to feature the tck tck tck logo on all ad campaigns globally between July and December.
The ad aims to urge people from around the world to become “climate allies” and apply pressure on world leaders to reach a just and binding deal at the UN Climate Change conference in Copenhagen in December 2009.
Additional components of the campaign will include the release of merchandise dog-tags and a cover version featuring several actors and singers of the song Beds are Burning by Australian rock band Midnight Oil, which will be available to download free from September.
So we’ll have to be patient a little while longer – but this campaign sounds interesting and hopefully it’ll achieve its aim.